When you come with search marketing, usually people are talking about search engine optimization (SEO) or search ads Hong Kong. Both of them make use of the results displayed on the search engines to match business and searcher. However, they are quite different in some aspects.
For business, SEO is used to promote their brand name in long term. The characteristic of SEO is long term optimization and maintain a long-term position in first page of search engines. So, business will make use of SEO to enjoy a long-term traffic and enhance brand awareness. In addition, website in organic results is also deemed as more trustworthy than search ads Hong Kong. On the other hand, search ads Hong Kong is to help business to promote their seasonal products or want to gain more website traffic in a short period of time. Search ads Hong Kong is displayed above organic results which is more eye-catching and can induce more clicks to the website.
Another difference is the extend of choosing an agency to help you with. It is suggested to use a SEO company for SEO work. As SEO contains a lot of complicated and time-consuming optimization, not using a SEO company will get yourself very frustrated. And for search ads Hong Kong, hire an agency will definitely help, but not a must to use an agency, like SEO to have a SEO company to help you with. This is because search ads Hong Kong is easier to manipulate with the help of automation in the search ads Hong Kong platform.
